Army Draws Recruits with Mission-Based Simulation - Event Marketer

Army Draws Recruits with Mission-Based Simulation - Event Marketer
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Army Draws Recruits with Mission-Based Simulation

Brand: U.S. ARMY
Agency: IGNITE
Awards: EX AWARDS — BEST MALL EVENT PROGRAM
Year: 2009
The U.S. Army needed to enlighten 18- to 24-year-old males that very few jobs involve a shovel in today’s Army. To that end, in September they opened a yearlong experience center in the Philadelphia…
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