Best Permanent or Pop-up Retail Experience Archives - Event Marketer
Amazon Helps College Students and Parents Shop for the Dorm
Amazon popped up temporary dorm rooms (average size: 150 square feet) at Amazon Hub Locker+ locations on 10 college campuses. The goal: Show students and parents how easy it is to create a cozy, personalized dorm room with goods from the online retailer. The setups were stylish, but simple enough that they could be installed...
General Mills Invites Consumers to Travel into The Cinnaverse
With brightly colored pop-ups in Santa Monica, CA, and outside of Chicago and Houston, General Mills wanted to immerse consumers—especially Hispanic tweens—in a multisensory Cinnamon Toast Crunch experience. There was frozen affogato on a stick, cinnamon toast cotton candy and a cinnamon-milk luge. Plus guests could walk through a glow-in-the-dark Cinna-vortex exhibit and check out...
Audi ‘Defies Expectations’ with a Pop-up Culinary Series
Aiming to position its redesigned Q3 SUV as a vehicle that defies expectations, Audi held fine dining events in Minneapolis, Nashville, Pittsburgh and Seattle, hosting more than 1,000 guests for dinners prepared by renowned female chefs. Audi took over venues ranging from former restaurant spaces to a neighborhood grocery store, and then collaborated with local...
Nestlé Goes Retro for its Instagrammable Pop-up Milk Bar
Nestled into Santa Monica’s Third Street Promenade, Nestlé’s Milk Stop pop-up was a nostalgic tribute to the brand’s 70th birthday. With a giant milk bar as its centerpiece, the space featured bright colors, retro design (old-school TVs showing vintage ads) and retro activation (posing for Polaroid photos!), plenty of the brand’s signature yellow and blue...