Sonia Andresson-Nolasco, Author at Event Marketer - Page 9 of 34

Author archive for Sonia Andresson-Nolasco

January 20, 2012

New Mexico Boosts In-State Vacations with GPS Journey

To promote in-state vacations, the New Mexico Tourism Department this summer had residents downloading a GPS-based app and searching the state for the legendary Billy the Kid (he was played by an actor) for a shot at $10,000. Dodge challenged consumers to use clues found on YouTube to hit the road and find “the first...

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January 17, 2012

BULLETT Magazine Celebrates Anniversary in a Secret Garden

 Art and fashion magazine BULLETT on Dec. 8 celebrated its one-year anniversary by turning its winter issue "The Secret" theme into a live secret garden party at the gothic revival synagogue Angel Orensanz Foundation on Manhattan’s Lower East Side. The secret garden theme started with an invitation to guests announcing the magazine’s anniversary party at...

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January 10, 2012

NBC Rolls Out Free Fruit Fridays

NBC kicked off the 2012 leg of its Free Fruit Fridays program in Brooklyn on Jan. 6 by handing out fresh fruit to passersby from a branded Sprinter van. The effort is part of the network’s Go Healthy New York campaign that is visiting one of the five boroughs every Friday through February. Next stops...

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January 9, 2012

Constellation Uncorks Surprising Insights

They say beer and wine don’t mix, but in the case of Toasted Head wine, bringing the two together created the perfect elixir. Food and wine festivals have long been the platform of choice for wine brands in search of loyal vinophiles. But Constellation Wines-owned Toasted Head this year has been breaking with convention and...

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January 5, 2012

Hendrick’s Gin Lures Consumers into an Enchanted Forest

Hendrick’s Gin created an enchanted forest in San Francisco and New York to evoke the uniqueness of its product, which unlike traditional gin that’s infused only with juniper, also contains rose and cucumber. The forest environment tapped into the whimsical and curious heritage of the Scotland based-brand (sold in an apothecary-style bottle) with all sorts...

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