Author archive for Sonia Andresson-Nolasco
Nestlé Booth Brings Attendees Home
The American Dietetic Association’s annual Food and Nutrition Conference and Expo, which gathers more than 8,000 registered dietitians, nutrition science researchers, policy-makers and healthcare providers, is a big deal for Nestlé.
How CES Aims For Zero Waste
Large-scale trade shows, b-to-b conferences and trade show exhibitors have gotten a bad reputation over the years for producing too much waste and having too little regard for their impact on the environment. But over the last decade or so, the organizers and exhibitors at the annual Consumer Electronics Show (North America’s largest trade show...
Buzz Factor: Bell Helicopter’s Mystery Chopper
Though Bell Helicopter’s booth at last month’s Heli-Expo at the Dallas Convention Center (Feb. 11-14) was nearly an acre in size, its integrated marketing strategy went well beyond its footprint to deliver results. The company’s program centered around a teaser campaign that drove more than 2,000 attendees to the reveal of its latest Bell 525...
NFL Pop-Up Rotates Weekly Experiences
On April 2, the NFL opened its first-ever pop-up in New York City in celebration of its newest partnerships with Nike and New Era. The 10,000-square-foot NFL Shop at Draft located at 1095 Avenue of the Americas at 41st and 42nd Streets, not only houses merchandise by its new partners but also from 50 other...