Sonia Andresson-Nolasco

The BET Awards Viewers Choice Mobile Tour hit the road last month to encourage viewers to vote for their favorite music artist, visit BET.com and watch this year’s awards show held June 27. The tour kicked off on June 17 in New York City and wrapped at the awards show in Los Angeles. In between, it made stops in high-trafficked areas, including festivals, concerts and retailers where they handed out tickets to the show.

Unlike the permanent panels that are placed on residential rooftops, event marketers often have to set up and tear down solar panels at their events. One way to minimize the labor is to put the panels on top of a touring vehicle to collect energy during the drive.  Captured solar power eliminates the need for backup generators, which are used to power on-site electricity.

It was the event of the summer, and many of us are still trying to get over the unmistakable whirring of the vuvuzela stadium horns that filled the airwaves as the 2010 World Cup took over every bar and living room from Johannesburg to Jersey City.

Solar energy was at the heart of AT&T’s display at Earth Day’s 40th anniversary celebration on the National Mall in Washington, D.C., where thousands gathered on April 19 to embrace green living and practices. Though branding was not allowed, the company’s signature colors and iconic blue globe gave its identity away, and attendees flocked to it to take advantage of its mobile services.

Kenmore is revamping its image with a new logo, product line and website to connect with today’s consumer. As part of an integrated marketing campaign, the 90-year-old brand is stepping out of Sears stores and into a former art gallery it has transformed into the Kenmore Live Studio, where it showcases new products and delivers top-notch experiences that are streamed live on facebook.com/kenmore.