Sonia Andresson-Nolasco, Author at Event Marketer - Page 10 of 34

Author archive for Sonia Andresson-Nolasco

January 3, 2012

Start-up Story: Livin’ La VeeV Loca

Carter and Courtney Reum are brothers and co-founders of the first carbon neutral spirit brand called VeeV, an alcoholic elixir made from sustainably harvested Açaí. The brothers dreamt up the product in 2003 on a surfing trip to Brazil where they first discovered the now ubiquitous berry. Five years later they left their jobs at...

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December 20, 2011

Hertz Announces Live Nation Partnership

On Dec. 5, rental car company Hertz announced its partnership with concert promotions company Live Nation at an afternoon mini concert at Irving Plaza in New York City. Select fans and media were treated to a three-song set featuring Fitz and the Tantrums as well as food and beverages. The partnership is part of the...

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December 12, 2011

Sailor Jerry Spices Up with Airstream

Spiced rum brand Sailor Jerry is taking its social media conversation offline with a cross-country music festival tour that features six branded Airstreams. The Colorado, Illinois and New York leg of the tour wrapped on Nov. 20, while the other three vehicles are visiting warmer climate events in California, Florida and Texas through the end...

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November 28, 2011

Food Trucks Leverage Tasty Social Media

A Le Cordon Bleu trained chef running a food truck would have made most of us shrug with disbelief a decade or so ago when we associated these meals on wheels with unsanitary conditions and greasy fare.

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