Author archive for Sonia Andresson-Nolasco
Maintaining An Air of Mystery from Inside a Giant Mailbox
Has a mailbox ever talked to you before? This summer, a giant purple talking Yahoo! mailbox struck up conversations with passersby on 9th Street and 8th Avenue in Park Slope, Brooklyn, on June 2, and on Stuyvesant Street, in Manhattan, on June 3. I was embedded during the latter, hidden in a surveillance van with...
Tullamore Dew Shows Irish Culture at Tastings
Irish whiskey brand Tullamore Dew is throwing a series of “A Night at the Irish True” events in select cities through December to coincide with its “Irish True” campaign. The first event was held Nov. 14 at New York City’s Chelsea’s Center. Upcoming events will be held in Chicago, Philadelphia and San Francisco. The events...
The Hub excites ‘Transformers’ fans with a ‘Great American Tour’
To drive awareness for its all-new computer generated animated TV series “Transformers Prime,” The Hub network partnered with Hasbro, Blockbuster, Dish Network, Paramount and Universal Studios Hollywood to design The Hub of Transformers: Great American Tour to coincide with the three-part season finale of the show on Oct. 1. It also promoted the “Transformers: Dark...
Then and Now: House Party
In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this eco-installment, we re-examine in-home events, which we began covering...