Sandra O’Loughlin, Author at Event Marketer - Page 86 of 117

Author archive for Sandra O’Loughlin

May 9, 2012

EMS 2012: Nightlife With A Twist

Michelle Klein, vp-content, digital and communications at Diageo, whose Smirnoff brand received an Ex Award at the 10th annual Event Marketing Summit’s awards gala on April 30 for its Nightlife Exchange Project, wowed the crowd earlier in the day as the opening keynote speaker at the Sheraton Hotel and Towers in Chicago (sponsored by Fish...

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May 3, 2012

Broadway Nails Sets Out To ‘imPRESS’

Broadway Nails is activating the second phase of a two-pronged tour on the streets and in malls with an expanded sampling campaign to promote its imPRESS press-on manicure sets among young women ages 15 to 25. Broadway Nails, a subsidiary of Long Island-based Kiss Nails, sells the product in chain drug stores and discount retailers,...

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April 26, 2012

How to Stand Out on the Show Floor

It’s every exhibitor’s dilemma—how to stand out in the sea of booths on the trade show floor. And when they’re exhibiting at a major show like ConExpo-Con/Agg, where more than 2,000 suppliers to the construction industry strut their stuff at the Las Vegas Convention Center once every three years in March, the challenge is even...

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April 25, 2012

SoBe Takes Over Spring Break Destinations

To connect with college kids and promote its Flavors with Benefits campaign, beverage brand SoBe activated at Spring Break hotels, beaches and nightspots with samples and other freebies. The four-week program took place from March through early April at Lake Havasu, AZ, Panama City Beach, FL and South Padre Island, Texas.

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April 23, 2012

Is Your Trade Show Booth Fun?

How to bring your brand message to life at a trade show? Let us count the ways. There’s signage and graphics, high-tech experiences and theatre presentations, press events and cocktail parties, to name a few. But trade shows can also be a forum to release a brand’s more creative side. Like Lenovo did this year...

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