Sandra O’Loughlin, Author at Event Marketer - Page 86 of 108

Author archive for Sandra O’Loughlin

January 14, 2011

Honda Brings Engineering to Life with 3D Models

The Honda National Dealer Meeting, which took place last June at the Denver Convention Center, lifted the lid off Pandora’s box, but instead of unleashing the evils of mankind, it portrayed Honda’s view of the world, its technology and approach to the future. This Pandora’s Box is a 3D media server that had Honda engines...

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December 23, 2010

Digital Passport

Ask anyone who’s ever waited endlessly to get into an event and they’ll agree—a long check-in line is a short distance to frustration, second only to forgetting your ticket. It’s a feeling often shared by the event organizers themselves as they flip through pages of printouts, checking off names, and inevitably missing a few. But...

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December 15, 2010

Yahoo! Taps Into Election Fever

In the ramp up to Election Day, there’s nothing more American than stepping on a soapbox, saying what’s on your mind—and eating apple pie.

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October 21, 2010

Farmers Markets are Ripe with Possibility

Farmers Markets are the place to be in the summertime—and in the spring and fall as well. Nothing quite compares to the aromas, colors, tastes and textures of fruits and veggies straight from the farm, a fact that is not lost on its patrons—foodies and would-be chefs who tend to be well-heeled as well as...

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October 14, 2010

LEGO Goes Beyond the Brick

Michael McNally, brand relations director at LEGO, recalls being fascinated as an 11-year-old on a shopping trip with his mom at Columbia Mall, in Columbia, MD, where the LEGO World Show was on exhibit. “I remember distinctly in the center court of the mall seeing the Mark Twain house, a red Victorian made completely out...

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