Sandra O’Loughlin, Author at Event Marketer - Page 84 of 117

Author archive for Sandra O’Loughlin

June 1, 2012

NHL Network Scores with ‘Raise the Cup’ Promo

To raise awareness and capture fan data for future marketing efforts, NHL Network is activating an augmented reality-based brand activation campaign through the playoff season. The guerrilla promotion, dubbed “Raise the Cup,” lets hockey fans have their photo taken as they hold, or at least appear to hold, the sport’s beloved Stanley Cup overhead. The...

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June 1, 2012

Brands Set Sail For Volvo Ocean Race

The Volvo Ocean Race is all about the speed and spectacle of sailing on the wide-open seas. PUMA, which is sponsoring a yacht called Mar Mostro (it means “monster of the sea” in Italian), brings that excitement on shore with its bright red retail store and roof-top lounge in the race village, a hub of...

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May 29, 2012

Torani Transforms Its Trade Outreach Program

It isn’t often that a b-to-b tour gives rise to one that connects with consumers, too. As a matter of fact, it’s quite unusual, says Julie Garlikov, vp-marketing at Torani, the Italian coffee syrup brand. But that’s exactly what happened last year when Torani took to the road with its bottles, cups and blenders, hitting...

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May 23, 2012

ION Targets Buyers with Pop-Up Mailroom

As part of a strategy to reinforce its “ION Delivers” campaign, the network erected a pop-up mobile mailroom during TV’s Upfront Week 2012 on the streets of New York City outside of advertising agency offices.

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