Sandra O’Loughlin, Author at Event Marketer - Page 84 of 113

Author archive for Sandra O’Loughlin

March 27, 2012

7 New Ways To Use Twitter In Events

Whether you’re activating a consumer event, a trade show or a conference, Twitter can be a highly effective way to generate excitement, increase awareness and keep in touch. But that’s hardly all the social media tool is capable of. Today, event marketers are pioneering ever more innovative ways to use the power of Twitter to...

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March 19, 2012

FirstBank Gives Skiers A Free Lift

To raise awareness for its free checking accounts, FirstBank has rolled out a “Heli-Bus” to shuttle skiers and snowboarders to and from Copper Mountain, a ski resort 75 miles west of Denver. FirstBank, a regional bank with more than 125 locations primarily in Colorado, is Colorado’s largest locally owned bank and has additional locations in...

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March 12, 2012

OREO Throws Itself a 100th Birthday

OREO, the iconic chocolate sandwich cookie with the creamy filling sold by Kraft Foods, on March 6 celebrated its 100th birthday with surprise parties in seven U.S. cities, including a flagship event in Los Angeles where country music group Lady Antebellum performed several songs including, of course, “Happy Birthday.” Additional parties were held in other...

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March 5, 2012

Kraft Promotes belVita Breakfast Biscuits

In one of the largest giveaways in Kraft Foods history, Kraft through May will distribute more than 16 million free samples of belVita Breakfast Biscuits. The sweet, crunchy biscuits, which hit retail shelves on Feb. 6, are a new breakfast category for the company in the U.S., but have been sold in Europe for decades.

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March 2, 2012

LEGO Unleashes 300 Brand Ambassadors

To support the launch of its HEROICA board game platform, LEGO this past October unleashed 300 brand ambassadors simultaneously to 300 locations where kids often gather on a Saturday afternoon—Toys”R”Us. The goal was to raise awareness and get LEGO’s target of six- to 12-year-old boys to play the game, which hit retail shelves in June,...

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