Sandra O’Loughlin, Author at Event Marketer - Page 83 of 117

Author archive for Sandra O’Loughlin

June 28, 2012

Symantec Infects Its Marketing Mix To Bring Norton To Life

If there’s one thing the Norton by Symantec brand wants consumers to understand, it’s that they’re vulnerable. Very vulnerable. They may not think they are, but anyone with a computer, mobile device or tablet is a potential target for scammers, phishers and cybercriminals who lurk all across the internet stealing identities, credit card numbers… any...

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June 26, 2012

Staples Products Joins Team USA

Staples Promotional Products, the business division of Staples, the office retailer, partnered with the USOC in a June 13 ribbon-cutting ceremony for the newest Team USA shop, which is located at the Olympic training center in Chula Vista, CA. Staples, a 20-year partner of the USOC, will manage that shop as well as a second...

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June 19, 2012

Zippo Rocks Out With Music Tours

Zippo’s summer brand activation, “Zippo Encore,” integrates music, a sweepstakes, giveaways, social media and online marketing with retail sales—all of which are totally relevant to its target audience of males ages 18 to 35. And it does so in the cluttered environment of a music concert where attendees’ attention span is, shall we say, probably...

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June 15, 2012

Macy’s Culinary Chefs Hit the Road

Macy’s on May 30 launched a 15-city road trip that has chefs from its Culinary Council performing cooking demonstrations and food tastings and features local culinary talent at each stop. After it concludes in mid-July, “Macy’s Great American Chefs Tour” will air as a 26-episode weekly series on public tv stations beginning in September.

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June 11, 2012

Sundance Channel Stunt Promotes Push Girls

To raise awareness and create buzz, Sundance Channel on May 31 produced three pop-up performances throughout Manhattan to celebrate the launch of Push Girls, a new series that premiered on June 4. Push Girls is a docu-series that features four women who live in Los Angeles who by way of illness or accident are paralyzed...

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