Sandra O’Loughlin, Author at Event Marketer - Page 83 of 113

Author archive for Sandra O’Loughlin

April 12, 2012

The Making of a Movement

A trade show typically is a launch pad for new products. Attendees troll the show floor seeking the latest and greatest, and exhibitors gladly oblige with displays, interactive exhibits and eye-catching graphics that tout their products’ features and benefits. But a trade show also can be a platform to unveil a marketing campaign that will...

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April 10, 2012

Torani’s B-to-B Mobile Tour Stirs Up Consumer Interest

Italian coffee syrup brand Torani this summer will launch a new mobile tour aimed at the consumer market. Torani, which is headquartered in San Francisco, will kick off the tour in May at the 75th anniversary celebration of Golden Gate Bridge. From there the tour will hit festivals and fairs, such as the Portland Rose...

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April 5, 2012

Five Tips from Veteran Trade Show Marketers

Across the U.S. and around the world, trade show budgets are coming back, albeit slowly. As a result, trade show programs are getting refined and redefined as exhibitors try to make deeper connections and get more efficient with their spends. Here are five best practices for trade show marketers from two industry vets, Philips and...

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April 2, 2012

Navistar Makes Push for Natural Gas at MATS

Truck and engine manufacturer Navistar on March 21 held a panel on a hot button issue for the industry—natural gas. The VIP event took place one day prior to the opening of the Mid-America Trucking Show, an annual forum for the heavy-duty trucking industry and the largest trucking show in North America, held March 22...

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March 29, 2012

Glowing Behemoth Towers over IDF Attendees

Build it and they will come. That’s the idea behind SiMan, an 18-foot tall, 700-pound glowing behemoth built and decorated by attendees over two days at the Intel Developer Forum (IDF) held this past September in San Francisco’s Moscone Center. It was a simple way to engage and inform attendees about a more complicated concept—intelligent...

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