Sandra O’Loughlin, Author at Event Marketer - Page 83 of 108

Author archive for Sandra O’Loughlin

November 18, 2011

CAMPER constructs unique presence at Volvo Village

Hip Spanish footwear brand CAMPER this year has taken to the high seas with a sporty red sailing yacht in the Volvo Ocean Race, but for landlubbers and fans of the brand it has created a specially designed round pavilion that can be found in the Race Village at four of the 10 stop-overs on...

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November 11, 2011

CNET Takes Holiday Guide Live in NYC

High-tech and experiential trends came together last week in New York City at an interactive pop-up called CNET Gotham: A Live Holiday Guide. Held in the city’s trendy Nolita neighborhood, the five-day pop-up showcased favorite products of the tech media website’s editorial staff. Interactive displays from sponsors Energizer, LG, Canon, Dell and Adobe and were...

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November 9, 2011

Brands Seek Out Everyday Influencers

There’s no one like a trusted friend to give you advice, about your relationships, your job or the best place in town for ribs. It’s an emotional connection that is truly authentic, and one that brand marketers try to duplicate with brand advocates. These are people who may not necessarily be your friends but that...

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November 4, 2011

Cheeses of France Creates Pop-Up Twitter Café

Openhouse Gallery on New York City’s Mulberry Street last week became a fromagerie of sorts, thanks to The Cheeses of France Marketing Council, a consortium of dairy farmers and cheese firms based in Paris, which transformed the space into a pop-up twitter café filled with cheese. The pop-up was the culmination of the council’s new...

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October 17, 2011

Smirnoff Courts Facebook Fans with Nightlife Exchange

Smirnoff once again is leveraging the power of Facebook to reach revelers around the globe through its Nightlife Exchange Project. And to shake things up a bit, this year it is introducing Madonna into the mix. Last year’s inaugural effort had Smirnoff’s Facebook fans sharing their nightlife faves, from music, to fashion, to venues, to...

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