Sandra O’Loughlin, Author at Event Marketer - Page 82 of 113

Author archive for Sandra O’Loughlin

April 26, 2012

How to Stand Out on the Show Floor

It’s every exhibitor’s dilemma—how to stand out in the sea of booths on the trade show floor. And when they’re exhibiting at a major show like ConExpo-Con/Agg, where more than 2,000 suppliers to the construction industry strut their stuff at the Las Vegas Convention Center once every three years in March, the challenge is even...

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April 25, 2012

SoBe Takes Over Spring Break Destinations

To connect with college kids and promote its Flavors with Benefits campaign, beverage brand SoBe activated at Spring Break hotels, beaches and nightspots with samples and other freebies. The four-week program took place from March through early April at Lake Havasu, AZ, Panama City Beach, FL and South Padre Island, Texas.

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April 23, 2012

Is Your Trade Show Booth Fun?

How to bring your brand message to life at a trade show? Let us count the ways. There’s signage and graphics, high-tech experiences and theatre presentations, press events and cocktail parties, to name a few. But trade shows can also be a forum to release a brand’s more creative side. Like Lenovo did this year...

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April 20, 2012

How to Increase Attendee Dwell Time

If you want to have a meaningful engagement with attendees in your booth, the first thing you have to do, after you get them there, is to encourage them to stick around. After all, your booth is an ideal touch point for cementing face-to-face relationships and providing hands-on information about your product or service. But...

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April 17, 2012

Glaceau Hydrates Volleyball Qualifier

Glaceau’s vitaminwater brand provided a hydration lounge at this year’s annual Big South National Volleyball Qualifier March 30 to April 1 at Atlanta’s Georgia World Congress Center. Big South attracted 1,164 teams, 50,000 attendees and more than 14,000 girls ages 10 to 18, who competed in the tournament.

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