Sandra O’Loughlin, Author at Event Marketer - Page 82 of 117

Author archive for Sandra O’Loughlin

July 25, 2012

Toyota’s Creation Station Tour Hits the Road

Toyota this summer has launched an expanded version of last year’s Prius v Creation Station campaign to include a wider selection of its family-targeted vehicles such as the 2013 Avalon, the Highlander, Landcruiser, Yaris and more. The tour launched July 4 at Fair Saint Louis and through December will travel to lifestyle destinations that align...

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July 6, 2012

Sports Illustrated Targets Hospitality

Anyone who has ever attended a golf tournament has seen the pristine white hospitality tents filled with food, fancy drinks and guests in khaki pants and pink polo shirts. The problem is, these exclusive enclaves typically are for VIPs only. This year, the Sports Illustrated Golf Group, which includes Golf Magazine, SI Golf+ and Golf.com,...

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July 3, 2012

Olympic Fever Sweeps The Nation

Olympic fever is sweeping the country and the world as the run up to London heats up. New York City’s Times Square earlier this year became a mini Olympic village teeming with athletes, fans, sports demonstrations, autograph sessions, giveaways and sponsor activations as part of the U.S. Olympic Committee’s Road to London celebration.

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July 2, 2012

Schlage Sends Seattle Residents on a Scavenger Hunt

Schlage, the lock brand, on June 27 ended a five-day digital and physical scavenger hunt that involved locking a man in a tiny house in downtown Seattle and having people solve clues to find the key to unlock him. The effort, called “Key to Strong Challenge,” was part of an integrated campaign that included broadcast,...

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June 28, 2012

How to Reach The (Millennial) Young at Heart

To mingle with millennials, you have to go where they are, which most likely is on campus, at a concert or at the beach. Take a look at some programs that highlight the best ways to connect with this dynamic demo in ways that are meaningful, relevant and fun. Levi’s Heads to Campus

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