Sandra O’Loughlin, Author at Event Marketer - Page 82 of 108

Author archive for Sandra O’Loughlin

December 19, 2011

ION Candy Truck Delivers Sweet Message to Ad Agencies

An ION television-branded mobile candy truck from Dec. 12 to 15 brought holiday cheer to advertising agencies along New York City’s Madison Avenue. The 24-foot-long truck, filled with an assortment of peppermint bark, toffee, candy canes and other goodies visited three to four agencies each day, for a total of 13 stops.

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December 14, 2011

Google Endures Trial by Fire for Chromebook

Food marketers have always known that the best way to get consumers to buy their products is to give them a taste of their goods. Now, marketers in other categories are giving consumers a taste of their products, too, by putting them in their hands to see how they work and what they feel like....

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December 12, 2011

Cotton Inc. Hosts 24-Hour Fashion Show

To showcase the versatility of cotton and position cotton as high-end fashion, the trade group Cotton Inc. last month sponsored a 24-hour live fashion show in Miami’s trendy South Beach area. Beginning at noon on Nov. 19 and running until noon the next day, the show featured one fashion “look” per minute for a total...

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December 8, 2011

Canon Hosts Project Imagin8ion Premiere

Canon on Nov. 15 held a red-carpet premiere at New York City’s Museum of Natural History to celebrate the launch of “When You Find Me,” a film inspired by eight winning photos submitted in an online user-generated contest that generated more than 96,000 entries. The film was shot with Canon DSLR products and is a...

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November 25, 2011

Charm City’s Own Works the Baltimore Grand Prix

As a Baltimorean born and bred, I jumped at the chance to help man the Izod IndyCar Fan Village at the Inaugural 2011 Baltimore Grand Prix. Getting to see my city on the world stage as the host of 27 race car drivers, including the notorious Danica Patrick, darting through the downtown streets was more...

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