Author archive for Sandra O’Loughlin
MATS: Big Wheels Keep on Turnin’
You’d expect a trade show for truckers to be larger than life. After all, the trucks are big, so it takes a lot of space to display them. But this year, Navistar’s 78,000-square-foot space at the Mid-America Trucking Show (MATS), which took place March 22 to 24 in Louisville, KY, was four-to-five times its usual...
Huawei Device USA Goes Experiential
Huawei Device USA, a subsidiary of the Chinese-based information and communications technology provider, launched its first experiential campaign at Taste of Chicago from July 11 to 15, giving U.S. consumers their first “taste” of Huawei smartphones and tablets from carrier partner T-Mobile. The campaign’s theme, “Access Smarter,” highlights the accessibility, quality and affordability of the...
CityTarget Takes Aim at Urban Shoppers
To promote the July 25 grand opening of Chicago’s new CityTarget, the retailer created a series of experiential activations that engaged consumers and excited them about the new store. The store is one of five smaller-scale “urban” Targets slated to launch this year in Los Angeles, San Francisco and Seattle. The new stores are about...
Stonyfield Enlists Food Superheroes
Stonyfield, the organic dairy brand, this summer is activating a Know Your Food mobile tour to educate consumers about healthy food choices. The six-city tour includes grassroots marketing, small community events and guerrilla sampling at each stop and ties in with Stonyfield’s year-long Food Superheroes online campaign.