Sandra O’Loughlin, Author at Event Marketer - Page 81 of 108

Author archive for Sandra O’Loughlin

February 3, 2012

Courvoisier Goes Guerrilla to Support New Blend

To raise awareness for C by Courvoisier, a new offering by the cognac brand that will hit retail shelves this month, Courvoisier in January launched a guerrilla marketing campaign that includes three components—wild postings, stenciling and mobile projections. The effort will roll out in nine markets and continue through mid-March. C by Courvoisier is produced...

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January 27, 2012

TripAdvisor Offers Master Class for Travel Industry Pros

Trip Advisor for Business, the b-to-b division of travel site TripAdvisor, in January held a master class for members of the hospitality industry at Atlantis Resort in the Bahamas. The division, which launched in May 2010, gives hotel operators, restaurants and attractions access to TripAdvisor’s 50 million monthly visitors.

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January 24, 2012

Cadillac Takes Colorado Skiers on an Icy Drive at Vail

In year one of a four-year partnership with Vail Resorts, Cadillac in December activated a brand experience called Cadillac Ice Drive. The program, which took place Dec. 21-23, showcased the luxury vehicle’s safety technologies on slick surface conditions to vacationers at the upscale resort.

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January 17, 2012 Launches Dunder Mifflin Paper Tour

 To generate media coverage and social media buzz around its new line of Dunder Mifflin paper, from Dec. 13 to 15 distributed free reams of the paper via food trucks in Chicago, New York City and Los Angeles. A Twitter feed, @DMPaperTruck, informed consumers of the giveaway locations.

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January 6, 2012

SoBe Heads to Campus with Study Break Tour

In an effort to deepen its connections with college students, SoBe on December 2 rolled out a two-week sampling program to 42 campuses via three separate tours that hit the Midwest, West and southeastern U.S. The SoBe Study Break Tour, which was housed in three converted food trucks, brought sampling events and challenges, both officially...

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