Sandra O’Loughlin, Author at Event Marketer - Page 81 of 117

Author archive for Sandra O’Loughlin

August 24, 2012

Huawei Device USA Goes Experiential

Huawei Device USA, a subsidiary of the Chinese-based information and communications technology provider, launched its first experiential campaign at Taste of Chicago from July 11 to 15, giving U.S. consumers their first “taste” of Huawei smartphones and tablets from carrier partner T-Mobile. The campaign’s theme, “Access Smarter,” highlights the accessibility, quality and affordability of the...

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August 21, 2012

CityTarget Takes Aim at Urban Shoppers

To promote the July 25 grand opening of Chicago’s new CityTarget, the retailer created a series of experiential activations that engaged consumers and excited them about the new store. The store is one of five smaller-scale “urban” Targets slated to launch this year in Los Angeles, San Francisco and Seattle. The new stores are about...

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August 14, 2012

Stonyfield Enlists Food Superheroes

Stonyfield, the organic dairy brand, this summer is activating a Know Your Food mobile tour to educate consumers about healthy food choices.  The six-city tour includes grassroots marketing, small community events and guerrilla sampling at each stop and ties in with Stonyfield’s year-long Food Superheroes online campaign.

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August 7, 2012

Bacardi Sponsors Soccer Masters Tour

Bacardi in June sponsored the first game in the World Soccer Masters Tour, a new property that launched in Miami and gave the Miami-based rum brand a chance to connect with Hispanic soccer fans as it celebrates its 150th anniversary. The event, held June 23 at Sun Life Stadium, drew more than 48,000 fans who...

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July 30, 2012

AT&T’s ‘It Can Wait’ Campaign

AT&T, a presenting sponsor of Star-Spangled 200, which commemorates the 200th anniversary of Maryland’s role in the War of 1812, used last month’s Sailabration kick-off to showcase its smartphones and tablets and raise awareness of It Can Wait, a national campaign to educate drivers about the dangers of texting and driving.

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