Sandra O’Loughlin, Author at Event Marketer - Page 81 of 113

Author archive for Sandra O’Loughlin

May 14, 2012

How Canon Turned A Contest Into A Live Portfolio

Canon last November held a red-carpet premiere at New York City’s Museum of Natural History to launch “When You Find Me,” a short film inspired by eight winning photos submitted in an online user-generated contest. During that evening, 600 guests filed through a gallery that showcased each of the more than 96,000 submissions before the...

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May 10, 2012

What Makes TED Tick? TED Talks (to EM)

Attendees of all stripes flock to it. Brands can’t wait to get a piece of it. And the world can’t seem to get enough of it. “It,” of course, is TED, the fast-growing event platform that’s shaking up the typical conference format and showing event marketers the value of co-creating content with consumers. EM takes...

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May 9, 2012

EMS 2012: Walmart Shares Evolving Strategies

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May 9, 2012

EMS 2012: Nightlife With A Twist

Michelle Klein, vp-content, digital and communications at Diageo, whose Smirnoff brand received an Ex Award at the 10th annual Event Marketing Summit’s awards gala on April 30 for its Nightlife Exchange Project, wowed the crowd earlier in the day as the opening keynote speaker at the Sheraton Hotel and Towers in Chicago (sponsored by Fish...

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May 3, 2012

Broadway Nails Sets Out To ‘imPRESS’

Broadway Nails is activating the second phase of a two-pronged tour on the streets and in malls with an expanded sampling campaign to promote its imPRESS press-on manicure sets among young women ages 15 to 25. Broadway Nails, a subsidiary of Long Island-based Kiss Nails, sells the product in chain drug stores and discount retailers,...

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