Sandra O’Loughlin, Author at Event Marketer - Page 8 of 113

Author archive for Sandra O’Loughlin

May 15, 2017

American Express Puts Merchants Center Court at Dub Nation Watch Party

American Express, in the fourth and final of its All for Dub Nation Watch Parties this season, put its merchant partners—rather than cardmembers—front and center at a gathering on San Francisco’s Pier 35 on The Embarcadero to cheer on the Golden State Warriors as they defeated the New Orleans Pelicans. As official card of the...

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April 25, 2017

2017 Dream Team: Five Ways to Keep Your Team on Track

Motivating your team is key to the success of any event marketing endeavor. Your team puts in long hours, spends countless nights away from home and plays a major role in ensuring the event goes off without a hitch. The best managers know how to keep their team going when the going gets tough, when...

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April 19, 2017

Photo Tour: Overhead Booth Elements at the New York International Auto Show

A spin through the opening days of the New York International Auto Show (NYIAS) revealed shiny new cars in every size, shape and color imaginable, from sleek sports models and sedans to sturdy SUVs and rugged trucks. But above the vehicles, an array of eye-catching brand imagery caught our attention as well. These colorful design...

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