Sandra O’Loughlin, Author at Event Marketer - Page 38 of 113

Author archive for Sandra O’Loughlin

August 13, 2015

Complex Magazine Targets Pop Culture Influencers

Recognizing that not all the cool people in New York City flock to the Hamptons on summer weekends, Complex magazine and additional sponsors have partnered in #SUMMERFRIDAYS events targeting pop culture influencers who chose to remain in the city. The series kicked off on July 24 with Oh Ship!, an invitation-only, all-white dress code event...

read more

August 6, 2015

Content Creation Spices Up a Chex Mix Road Trip

Chex Mix on July 9 kicked off a content creation strategy—the Chex Mix Deliciously Unpredictable Road Trip, a four-day recreation of the iconic family tradition that involves kids, parents and an overstuffed family car heading for some summer fun. This trip, however, features Chex Mix along with TV personality Alfonso Ribeiro of “Dancing with the...

read more

August 5, 2015

BFGoodrich Gets Traction with Driver Enough Challenge

BFGoodrich and TEN, publisher of Motor Trend and Four Wheeler magazines, put driving enthusiasts to the test in the Driver Enough Challenge, a two-day competition in May at Willow Springs International Raceway in Rosamond, CA. The challenge tested participants’ driving skills in on- and off-road courses as part of the tire manufacturer’s latest ad campaign...

read more

August 3, 2015

Harley-Davidson Takes Project LiveWire Global

Harley-Davidson’s Project LiveWire Experience Tour, which last year reached more than 15,000 Americans, has unplugged its electric motorcycles and is headed to Asia and Europe. The tour, which launched with media and invitation-only consumer rides at Malaysia’s Sepang International Circuit on Feb. 25, will continue through the fall and includes 13 stops in Canada and...

read more

July 28, 2015

How Women in Event Marketing Stay Cool and Confident

Women in event marketing are a pretty confident lot, however, even the most self-assured can occasionally feel a twinge of panic before speaking at a conference or addressing the executive board. Following are six shareworthy tips from Event Marketer’s 2015 Class of Women in Event Marketing. (You can read our special report in the August...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |