Sandra O’Loughlin

Publishers have long embraced events as a way to bring their magazines to life. New York has sponsored its New York Taste event for 17 years. Its annual weddings event has been on the calendar for 15 years and counting. Woman’s Day in May held its 12th annual Red Dress Awards. Time and Fortune have […]

Colorado craft beer brand Upslope on Sept. 19 literally sent beer fans up a Rocky Mountain Trail as part of a strategy to release its limited edition Oktoberfest Lager. The effort also aligned with its campaign hashtag, #apreseverything, which positions the brand as an after-adventure cold beer reward. The one-day activation, called Backcountry Tap Room, […]

Building off the success of its previous juice bar activations, WE tv in September and October will visit 12 ad agencies in New York City and Chicago with this year’s rendition—a selection of artisanal gelatos and sorbets from PopBar, a popular Big Apple ice cream shop. The network rebranded last year, dropping “women” from its […]

Columbia Sportswear on Oct. 7 brought the company’s Pacific Northwest heritage to life at a press event on New York City’s Lower West Side that showcased its latest technical product and a Tested Tough brand platform that launched two days later in 63 markets. The campaign, at a reported $50 million, is the company’s largest […]

The work of an event marketer is challenging enough, let alone trying to achieve that elusive goal of work/life balance. What is that anyway? And is it even possible? Besides handling all the demands of co-workers and clients, women have the added stress of managing their homes and children, often without an equal partner to […]