Sandra O’Loughlin, Author at Event Marketer - Page 36 of 117

Author archive for Sandra O’Loughlin

December 1, 2015

Delta Fires Up Campus Tailgate Events with the Celebration Grill

Delta Air Lines has landed at five universities this fall with its Delta Celebration Grill, where it is cooking up burgers, handing out branded premiums, offering social media photo sharing ops and adding members to its SkyMiles loyalty program. The aviation-themed grill is the handiwork of more than 60 Delta TechOps employees from seven departments...

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November 27, 2015

Modelo Taps Into Beer Drinkers’ Creative Side

Modelo Especial is a beer brand that takes its glassware pretty seriously. For the past three years, the Mexican brew, which dates back to 1925 and is now owned by Constellation Brands, has partnered with artists to create glassware that reflects its heritage of craftsmanship and artisanal qualities. This fall it took the effort up...

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November 26, 2015

SELF and Fidelity Women’s Event Offers Lessons on Success

Financial fitness and career advice were top of mind at a discussion and networking event co-sponsored by SELF magazine and Fidelity Investments. About 400 women attended the event entitled “Empowering Conversations: So You Want To…,” which took place on Nov. 17 at New World Stages in New York City. On-site activations included a professional headshot...

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November 25, 2015

Beyond the Touch Screen: A Guide to Tangible Event Experiences

“Tangible” is the new “touch,” according to James Patten, founder and principal at Patten Studio, who presented on MIT’s blueprint for creating more effective interactive experiences at EventTech 2015, Nov. 2-4 in Las Vegas. “Technology has gone past the touch screen,” Patten says, adding that in events, the sense of touch is not engaged to...

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November 19, 2015

How Activision Deployed ‘Dramatic Agency’ to Engage Fans

Activision’s Call of Duty: Advanced Warfare experience at E3 last year engaged fans as never before. How? Through “dramatic agency,” a term discussed by Rob Troy, chief creative officer, and David Wilson, executive producer, at Ant Farm, in their session on The Art and Science of Event Media at EventTech, which took place Nov. 2...

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