Sandra O’Loughlin, Author at Event Marketer - Page 36 of 108

Author archive for Sandra O’Loughlin

June 16, 2015

Las Vegas: Sports Illustrated Aligns With Two Marquee Events

Activations in Las Vegas surrounding two marquee events—the Mayweather/Pacquiao fight and the NFL draft—brought together athletes, editors and Sports Illustrated swimsuit models as part of a cross-channel marketing strategy by the magazine that extends beyond selling pages and banners and into live media. The events were handled in-house by Sports Illustrated Experience (#SIExperience), the magazine’s...

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June 15, 2015

Chobani’s New Campaign Takes Aim at Break Time

Chobani this month is activating a grassroots campaign encouraging people to take a break—and flip open one of its new Peanut Butter Dream, Strawberry Summer Crisp or other tasty Flip yogurt packs. The integrated effort launched on June 3 with National Break You Make Day. It continues throughout the month, leveraging research on America’s break...

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June 9, 2015

Three Lessons On Event Marketing To Women

There were many key findings kicked around at M2W: The Marketing to Women Conference held in Chicago earlier this year. Among the most significant: that women, as the dominant drivers of our consumer economy, account for $7 trillion of annual spending in the U.S. and more than $20 trillion globally. Another trend, says Sam Ellison...

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June 8, 2015

Bacardi CMO Dima Ivanov Talks Reinventing The Iconic Rum Brand

With 20 years in consumer marketing roles, eight of them at Bacardi, Dima Ivanov knows a thing or two about marketing—and rum. In January this year, the 38-year-old became cmo of the privately held spirits company and president of Bacardi Global Brands where he oversees worldwide marketing. Before that he served as managing director for...

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May 28, 2015

Southwest Airlines Hosts Live In-Flight Entertainment

There’s in-flight entertainment and then there is in-flight entertainment the way Southwest Airlines does it—via in-flight experiences that take off in mid-air, literally. Its most recent, a performance this past April by indie rock band the Black Cadillacs to introduce its non-stop service from Dallas to Memphis as part of its Live at 35 program,...

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