Sandra O’Loughlin, Author at Event Marketer - Page 33 of 117

Author archive for Sandra O’Loughlin

February 23, 2016

Syfy Reaches Millennials On Campus and Via Social Media

To connect with younger audiences and create buzz for its sexy new show, “The Magicians,” Syfy in January launched a five-campus tour that included social media influencers with millions of followers, a local marketing blitz and shareable on-site photo booth activations. All that, plus students got the chance to watch an advanced screening of the...

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February 11, 2016

Kia’s Event Series Connects with African-American Consumers

With 20 million media impressions and a 100 percent sentiment score, Kia Motors’ Inspirationally Crafted event series is a hit with African-American consumers. The series, which launched last April with a New York City event and continued in Los Angeles in the fall, has increased positive perceptions about Kia and strengthened its connection with African-Americans....

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February 10, 2016

Why a Low-Tech Strategy Gave Amex OPEN an Edge at CES

There was more going on at the American Express OPEN booth at CES than met the eye. Sure, attendees could step up to one of the iPad kiosks and take a trivia quiz to get a treat from the American Express OPEN food truck, which was stocked with goodies made by two of its cardmembers,...

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February 8, 2016

Spirits Marketers Leverage the Allure of the Speakeasy

The speakeasy has appealed to the drinking public since the prohibition era, when hidden bars behind unmarked doors in back alley locations offered a way to circumvent the dry law governing alcohol consumption to a select, invited few. Now, speakeasies are popping up at event activations where their aura of mystery and appeal, and free...

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February 2, 2016

Three Ways Oracle Maximizes the Reach of OpenWorld

Oracle OpenWorld is more than just a mammoth technology conference that takes place over five days each October in San Francisco. According to Steve D’Alencon, senior director, global advertising at Oracle, it is a “waypoint” on a 365 day a year continuum of interactions with Oracle’s customers, prospects and partners. Furthermore, only a small percentage...

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