Rachel Boucher

Experiential marketing is often billed as big thinking, and thus, big things. But event professionals know that the value is in the moment, and sometimes transforming a space the size of a postage stamp into a tiny brand oasis can create exponentially big impact. Let’s take a look at how micro-experiences are evolving in the […]

The CES campus stretches well beyond the convention center and expos proper, and into suites and ballrooms that brands have snapped up to create highly curated and intimate experiences. Intel is one of those brands, having famously vacated real estate at the Las Vegas Convention Center in the wake of COVID, in favor of, for […]

The dust has settled on CES 2025, and if there’s one overarching theme that we walked away with, it’s that static is no more. Dancing installations, holographs, flip signage, movement in architecture, and soundscapes were among moments that caught and kept our attention across the show floor. We saw a new dimension to architecture and […]

Adobe’s signature red square logo adorns a new space this year in Park City, UT, as the brand enters its 14th year as a sponsor of the Sundance Film Festival and its second with a physical space. This year, Adobe, which is presenting sponsor and the official editing platform of the festival, took over 608 […]

Event networking experiences often revolve around the bar. Once those black-cloth topped carts roll out, it’s a signal to socialize and sip while doing it, often at the end of the day. For those who don’t drink alcohol, the bar cart can be triggering, and the timing of the networking, cumbersome. It wasn’t until Laura […]