Kenneth Briodagh

Lupus is an autoimmune disease that is little understood and often un- or misdiagnosed. It has many conflicting and elusive symptoms, can strike with no warning and has no known cause or cure. To attempt to raise more awareness for the condition, and more money to lead to better treatments, and hopefully a cure, the Lupus Foundation of America has launched the 11-market Help Us Solve the Cruel Mystery National Tour.

A new rum is on the scene in the U.S. and is turning to experiential to rise above the noise in the crowded premium liquor market. Shellback Rum is introducing itself to the world with the interactive Shellback Rum Hut, and is hitting venues and events all over the country with the experience throughout 2013.

In the U.S., New York City sees more experiential action than any other market, and globally it’s one of the top choices for

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly series, EM’s own Ken Briodagh will collect and codify the hottest, newest, most interesting, best (and sometimes worst) technological doohickeys available to you.