Kenneth Briodagh

MillerCoors’ new summer style Blue Moon Agave Nectar hit the public for the first time in Sacramento, CA, at the GOOD: street food + design market July 7. The brand built buzz with a custom Agave Nectar mural created by local artists at the site of the popular market, which is set up to emphasize good design, good food and clever do-it-yourself culture that stimulates the local economy—all things the brand wanted to tie into.

MillerCoors’ new summer style Blue Moon Agave Nectar hit the public for the first time in Sacramento, CA, at the GOOD: street food + design market July 7.

Television network History is ready to burn and pillage the throngs of pop culture fans at the upcoming San Diego Comic-Con to launch the brand’s promotions for its second season of Vikings, which will premiere in Spring 2014. The network will host a panel discussion about the show and meet-and-greets with the stars, but the key events will be outside the convention center at the All Hail Vikings Interactive Experience.

In the newest iteration of the mixology trend, Phillips Distilling Company brand UV Vodka is now challenging bartenders in three key markets to compete in its Shake-up Showdown to win bragging rights as the best mixologists in town. The three markets are Chicago, where the Showdown ended in June, the Jersey Shore, which will run in August, and Iowa City, IA, which will host the events this fall.

To drum up excitement for the tenth and final season of WEtv’s “Bridezillas,” the network on May 30 invited 10 brides to New York City and gave them a chance to win $10,000 in a wedding cake-eating contest. To add a bit of star power to the ceremonies, reality star Nicole “Snooki” Polizzi served as emcee. She is a bride-to-be herself, and a fan of the show.