Winners Circle: The 2015 Event Technology Awards

Congratulations to the winners of the 2015 Event Technology Awards, the world’s largest, most respected and most prestigious awards program for the use of technology in experiential marketing. The winners were announced today at a luncheon gala at the EventTech conference at the Bellagio in Las Vegas.

Best Use of a Single Technology (B-to-C)

Gold Winner
Campaign: Trailscape
Client: Merrell
Partners: Hill Holliday, Framestore, MKG

Silver Winner
Campaign: Survive the Strain, VR Experience
Client: FX Networks

Bronze Winner
Campaign: Pancake Selfie
Client: Holiday Inn Express
Partner: Geometry Global, Ogilvy & Mather, SuperGroup

Best Use of a Single Technology (B-to-B)

Gold Winner
Campaign: Worldwide Partner Conference 2015
Client: Microsoft
Partners: Mosaic, Thuzi

Silver Winner
Campaign: 2015 Mobile First Conference
Client: MobileIron
Partner: InVision Communications

Bronze Winner
Campaign: 2015 Newfront
Client: AOL

Best Combination of Event Technologies (B-to-C)

Gold Winner
Campaign: 2015 International Fight Week
Client: UFC
Partner: Thuzi

Silver Winner
Campaign: Launch Of OnePlus 2
Client: OnePlus
Partner: TBA Global

Bronze Winner
Campaign: Made for U
Client: Target
Partner: Periscope

Best Combination of Event Technologies (B-to-B)

Gold Winner
Campaign: EMC World 2015
Client: EMC
Partner: Opus Agency

Silver Winner
Campaign: AT&T Connected at CTIA
Client: AT&T
Partner: CSE

Bronze Winner
Campaign: Worldwide Partner Conference 2015
Client: Microsoft
Partners: Mosaic, Thuzi

Best Digital+Live Campaign

Gold Winner
Campaign: #WhosGonnaWin
Client: Verizon
Partner: Wasserman

Silver Winner
Campaign: #DellLounge Powered by Windows 10
Clients: Dell, Microsoft
Partner: Lacy Maxwell Productions

Bronze Winner
Campaign: Untameable Tour
Client: Bacardi
Partner: GMR Marketing

Best Use of Social Media

Gold Winner
Campaign: HP Discover 2015
Client: HP

Silver Winner
Campaign: Cisco Live 2015
Client: Cisco

Bronze Winner
Campaign: Imagine Dragons Destination Dragons Tour
Client: Southwest Airlines
Partner: MAC Presents

Best Touch/Gesture Interactive

Gold Winner
Campaign: Carmelo Anthony Freethrow Challenge
Client: Kumho Tire
Partners: Pearl Media, Pal 8 Media, Trailer Park, Russ Media

Silver Winner
Campaign: Reebok Athlete Challenge
Client: Reebok
Partner: Genuine

Bronze Winner
Campaign: Earn Your Armour
Client: Under Armour
Partner: agencyEA

Best Use of A/V

Gold Winner
Campaign: Manufacturing Innovation Immersion
Client: Ford Motor Co.
Partner: BRC Imagination Arts, TechMDinc

Silver Winner
Campaign: Canon Expo 2015
Client: Canon
Partners: Imagination the Americas, Dentsu America

Bronze Winner
Campaign: Digital NewFront 2015
Client: AOL
Partner: Barkley Kalpak Agency

Best Audience Interaction

Gold Winner
Campaign: Coke Zero Drinkable Billboard
Client: Coca-Cola Co.
Partners: IMG LIVE, Ogilvy & Mather, Specialized Mobile Exhibits

Silver Winner
Campaign: Ignite Launch
Client: Puma
Partners: iDEKO Productions, Ogilvy PR

Bronze Winner
Campaign: Experience Data Visualizer
Client: Yahoo
Partners: We Are The Nation, Mad Systems

Best Use of Handheld Technology

Gold Winner
Campaign: Priceless Surprises
Client: MasterCard
Partner: Octagon

Silver Winner
Campaign: Make Safe Happen Safety Experience
Client: Nationwide
Partners: Current Studios, Event Marketing Strategies, JKS Motorsports, Ogilvy

Bronze Winner
Campaign: Acura AR Experience
Client: American Honda Motor Co.
Partner: George P. Johnson Company

Best Event App

Gold Winner
Campaign: South By Southwest Go
Client: South By Southwest
Partner: Eventbase

Silver Winner
Campaign: Chaco Footwear Fit For Adventure
Client: Wolverine Worldwide
Partners: Highline, Auxiliary Advertising & Design

Bronze Winner
Campaign: Congress Support App
Client: Astellas
Partner: Ashfield Meetings & Events

Best Use of RFID/NFC/BLE

Gold Winner
Campaign: MyOpen
Client: American Express
Partner: Momentum Worldwide

Silver Winner
Campaign: Performance Lab
Client: Air Force
Partner: GSD&M

Bronze Winner
Campaign: Sandbox
Client: Sandvik
Partners: Czarnowski, FlexVisual

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