Jack Daniel’s Motel No. 7 pop-up tour, which took place in a converted Brooklyn warehouse over two nights in November, delivered a sensory extravaganza that immersed attendees in an experience inspired by the brand’s link to pop culture and the motel’s role in the rock star’s journey. It combined rockin’ music, alluring characters and an independent vibe inspired by the brand itself.
Following are photos from the Brooklyn event, which in 2016 will move on to Miami, Austin, Los Angeles and Chicago. For more details, click here. Agency: Mirrorball, NYC.