FIJI Rewards Customers at Upscale Dining Event - Event Marketer

FIJI Rewards Customers at Upscale Dining Event

FIJI Rewards Customers at Upscale Dining Event

To thank its customers and create new business relationships, FIJI water invited a select group of L.A. influencers to an intimate dining event it dubbed FIJI Water Presents a Dinner with the True Tastemakers of Los Angeles. The event was held at antique store Galerie Half on May 4 and the guest list included top chefs, fashion gurus, local politicians, FIJI executives, media (from Food & Wine magazine and the Los Angeles Times) and high-end brands like Lexus, Moet & Chandon, Grey Goose and Silver Oak Cellars, which co-sponsored the networking event.

“It was partially a thank you for being a friend of FIJI and also partially [an invitation to] become a closer friend of FIJI,’” Greg Sato, regional events marketing manager west at FIJI, told Buzz. The response? “Right after the dinner there were fashion people making reservations at the restaurants of the different chefs who attended, and the chefs asked how they could carry FIJI water at their restaurants.”

The 12-course dinner prepared by renowned chef Nobu Matsuhisa began with a personalized invitation that was hand-delivered to each of the 35 guests by a FIJI employee dressed in clothing by fashion retailer H&M. On event day, each guest was picked up by car service provided by Lexus; each passenger’s name was displayed on the vehicle’s GPS system. Once at the venue, guests were greeted at the door by name and served a glass of champagne. In addition to personalized name cards, each attendee had their initials embroidered on linen napkins at their designated seats. FIJI and its co-sponsors were subtly integrated into the experience.

“We integrated solely on the invitation as far as making it well known that we were presenting the dinner and then displayed our water on the tables and poured it throughout the evening,” Sato said. “In a very intimate upscale setting it is counterintuitive to have banners and signs.”

Each guest walked away with gift bags filled with products by Bulgari, Christian Dior, Prada, Diesel and more, valued at $3,000. FIJI also made a donation to St. Vincent Meals on Wheels in the name of each guest that attended.

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