Mosaic Archives - Page 3 of 8 - Event Marketer
Oracle Turns OpenWorld Into a Networking Extravaganza
Looking to go beyond the mere “format tweaks” that other brands have instituted at their b-to-b events, Oracle designed an ambitious strategy to completely reinvent and reimagine the modern b-to-b event, serving up its own OpenWorld 2016 to the industry as a guinea pig. The goal? Rethink, reimagine and redesign the 55,000-person event as a...
Oracle Reimagines OpenWorld With a B-to-C Lens
Oracle OpenWorld 2016 reimagined the traditional conference format through a b-to-c lens that focused on learning, innovation and engagement to appeal to its younger, multicultural attendee base. Through a holistic approach, it transformed the massive 55,000-person conference into 10,000 five-person interactions, adding humanity, connection and engagement at every touchpoint. With attendees and its sales team...
Kids Pose as Salesmen To Launch New Chrysler Vehicle
Kids say the darndest things—especially when they’re posing as car salesmen to drive the launch of the Chrysler Pacifica. And that’s the point. To create a simple car buying experience, the brand turned to a team of child actors dubbed the “PacifiKids” to highlight the new vehicle’s features to prospective customers. The kicker: every interaction...
Stella Decks the Halls of its Holiday-Themed Lounge
As brands decked the halls and lured shoppers with special sales over the holiday season, Stella Artois set itself apart from the pack with a luxury shopping experience aimed at boosting sales of its iconic, limited edition holiday chalice. Teaming up with GILT, a flash sale site that offers its members special access to designer...