Visible Archives - Event Marketer

Visible Archives - Event Marketer

Posts tagged with ‘Visible’

April 25, 2022

Executive Q&A: Visible’s CMO on Creating a Singles Registry, Fostering Community and Going Digital

The wireless service provider space is a crowded and competitive one. So for Visible, an all-digital carrier powered by Verizon’s network, the goal is to devise innovative ways to cut through the clutter, often with tongue-in-cheek creative. Look no further than its unlimited “eyebrowsing” campaign, fronted by the brow-endowed star of “Schitt’s Creek,” Daniel Levy,...

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January 12, 2022

Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’

How Verizon’s all-digital phone service brand set the stage for a new era of digital + live campaigns Founded in 2018, Visible was in year two of a marketing trajectory designed to explain its unique offering when the pandemic hit. Cheeky and friendly with its marketing, the challenger brand had been diligently gaining national brand...

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June 28, 2021

EM Executive Chat with Pearl Servat, Visible’s Head of Brand Marketing

Concerts have begun to pick back up again, to the delight of live music fans and community-starved consumers everywhere. But even while the pandemic was in full swing, all-digital phone service Visible continued to connect with consumers despite the limitations posed by virtual platforms. Case in point: its three-day livestreamed concert, dubbed Red Rocks Unpaused,...

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November 2, 2020

How Visible Leveraged an Iconic Music Venue to Deliver an Interactive Concert Series

If you’re one of the countless people missing the concert scene, let Visible’s latest experiential campaign serve as a beacon of hope. In September, the wireless brand activated Red Rocks Unpaused, a three-night concert series delivered without a physical audience that was supported by digital fan experiences designed to replicate the energy of an in-person...

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