Tag: The Brief Live!
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B-to-C Events
The Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC Trendwatch
Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from Trendwatch New York, one of many live and virtual events taking place during Experiential Marketing Month.
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B-to-C Events
Watch The Brief, Live! September 2025 Edition: Experiential News & Ideas
A farmer's market for dogs, porta-parties, romantic boat rides—and, the top insights from Trendwatch Los Angeles, the first of many live and virtual events taking place during Experiential Marketing Month.
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B-to-C Events
Watch The Brief, Live! August 2025 Edition: Experiential News & Ideas
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital; and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential marketing stories, ideas and trends of the month. Think: the coquette aesthetic, hatching eggs and kidney pledges. New episodes drop monthly. Subscribe to The Brief LinkedIn […]
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B-to-C Events
Watch The Brief, Live! July 2025 Edition: San Diego Comic-Con
In this special “San Diego Comic-Con Edition,” however, we talk hidden photo ops, clowns in corn fields and activation actors.
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B-to-C Events
Watch: The Brief, Live! June 2025 News and Trends Commentary
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Summer vibes, sponsorship irony, ballroom inspiration, global exhibitions, and more. New episodes drop monthly. Subscribe to The Brief […]




