Archive

Tag: sampling

  • The Macallan Partners with Pantone on a New Whisky and Color Experience
    B-to-C Events

    The Macallan and Pantone Distill the Art and Science of Color and Whisky Creation

    Scotch whisky distiller The Macallan teamed up with The Pantone Color Institute to launch its new single malt, Edition No. 5, along with a new, vivid shade of purple inspired by the complexities of the whisky-making process. The multisensory launch event, The Macallan Whisky and Color Experience, took place Sept. 18-20, at the Oculus at […]

  • How Six Brands Strutted their Stuff at New York Fashion Week
    B-to-C Events

    New York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks

    New York Fashion Week has a long and storied history that dates back to World War II, when Germany occupied France, and Americans could no longer rely on Parisian designers to determine what was new and next in fashion. The event, originally dubbed “Press Week,” gave American designers a chance to step into the global […]

  • Families Take Multisensory Tours of Cinnamon Toast Crunch’s 'Cinnaverse'
    B-to-C Events

    Families Take Multisensory Tours of Cinnamon Toast Crunch’s ‘Cinnaverse’

    To spread awareness of the cereal’s new, colorful branding and greater emphasis of its 16 cartoon “Cinnamoji” characters back of box, Cinnamon Toast Crunch created a five-room, interactive pop-up this summer in three cities, Santa Monica, CA, Houston and Chicago, from July 18 to Aug. 25. Dubbed the “Cinnaverse,” the experience traveled to areas where […]

  • How Brands from Bacardi to Salesforce are Tackling Event åFood Waste Challenges
    B-to-C Events

    How Brands from Bacardi to Salesforce are Tackling Event Food Waste

    Reducing food and beverage waste is the new way to “go green” There’s a pressing topic that event marketers can no longer ignore: food waste. The USDA estimates that 30 to 40 percent of the country’s food supply ends up in landfills, while the National Resources Defense Council (NRDC) reports that food waste is responsible […]

  • For its 'Sweetennial,' Hostess Treats Consumers to a Tour and Comedy Roast
    B-to-C Events

    How Hostess Proved its Relevance in Snacking with an Experiential Campaign

    There’s a nostalgia-driven love affair consumers have with the Hostess CupCake, but for the celebration of its 100th anniversary—its “Sweetennial”—the brand set out to acknowledge its history while proving how relevant the snack brand is today. The campaign, designed to earn maximum media attention, included a nationwide tour with activations and sampling, a Donette-eating competition […]