Posts tagged with ‘projection mapping’
HBO and the Red Cross ask ‘Game of Thrones’ Fans to Bleed for the Throne at SXSW
Having landed safely at SXSW in Austin, EM is ready to cruise the creative brand activations and report back on the standouts. So, what better way to kick off our coverage than with one of the most buzzworthy activations of the fest? Ahead of the eighth and final season of “Game of Thrones,” HBO partnered...
Mystery Bartenders, Floating Dessert: Klarna Introduces Retailers to its Brand
Today’s retail checkout experiences can be frustrating, but Swedish-based payment provider Klarna aspires to change that with a system that gives consumers more ways to pay for their goods over a longer period of time. The brand has already made waves in Europe, so to introduce U.S. retailers to its offerings, Klarna hosted an event...
Three Event Marketing Lessons from Princess Cruises’ Tech-Driven Stage Experience
Think about next-level technology experiences and chances are, cruise ships don’t come to mind. But Princess Cruises is seeking to change that perception with its variety show, “Fantastic Journey,” a Broadway-caliber entertainment experience available aboard all of its Regal Princess and Caribbean Princess ships. Created, directed and choreographed by Danny Teeson of “American Idol” fame,...
In The Pantone Pantry by Tribute at Art Basel, Consumers Explore the Color of the Year
Art Basel Miami Beach is known for celebrity attendees and a menu of invite-only, brand-sponsored soirees. Marriott’s Tribute Portfolio brands and partner Pantone created a decidedly consumer-friendly experience as together they revealed Pantone’s Color of the Year, Living Coral, during the festival with a pop-up Instagram museum-style installation called The Pantone Pantry by Tribute Portfolio....