Posts tagged with ‘pop-up’

December 22, 2016

Editors Lead Hands-on Demos in Popular Mechanics’ Pop-Up

Popular Mechanics, a longtime favorite among makers and DIYers, is getting a makeover of its own. The Hearst publication is gearing up for its 115th anniversary next year, and to get the word out it sponsored The Lodge, a pop-up event that brought its pages to life for more than 500 attendees with hands-on activations,...

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December 15, 2016

KLM Touts its Friendly Service with a Pop-up and Street Campaign

In an era when many airlines are making quick enemies of consumers as a result of added fees and reduced amenities, KLM Royal Dutch Airlines wants to be a breath of fresh air. The world’s oldest airline sought to bring its friendly and helpful messaging to life in October with a combined pop-up experience and...

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