Archive

Tag: music fans

  • adidas Celebrates Street Culture with a Beastie Boys Exhibit at Beyond the Streets
    B-to-C Events

    adidas Celebrates Street Culture with a Beastie Boys Exhibit at Beyond the Streets

    When the Beyond the Streets graffiti exhibition (BTS) launched in the summer of 2018 in Los Angeles, show curator Roger Gastman worked closely with lead sponsor adidas to highlight the connection between street art and skateboarding, and to celebrate all things street culture. The three-month expo quickly caught fire, prompting Gastman and adidas to begin […]

  • Open, Vintage and Casual: Heineken House is Revamped at Coachella
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    Heineken Tears Down the Walls of its House at Coachella

    A rearranged Coachella landscape teed up a Heineken House revamp this year, the 20th year of the Indio, CA, festival and Heineken’s 18th year as the official brew of the massive event. What for the past five years has been an activation footprint with a walled structure and a club atmosphere this year morphed into […]

  • Coachella 2019_Amex Photo_BFA
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    Coachella Roundup: Heineken, Instagram, HP and more Activate in the Desert

    Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend. We’re talking Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Ahead of the Indio, CA festival’s second and final weekend, April 19-21, we offer our […]

  • MTV Spring Break Makes a Comeback with an Experiential Marketing Twist
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    MTV Spring Break Makes a Comeback with an Experiential Marketing Twist

    Talk about a reboot. MTV made a splash in the experiential world with the revival of MTV Spring Break in Cancun, Mexico, March 23-28, at the Grand Oasis Cancún Hotel. Elements included playful, Instagrammable decór, televised beach parties, dj sets from “Jersey Shore’s” Pauly D and Vinny, live MTV programming and music concerts, a floatie-filled pool […]

  • Inside Panorama 2018: Digital Art, Gaming and Glitter
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    Inside Panorama 2018: Digital Art, Gaming and Glitter

    Despite an early closure Friday afternoon due to weather conditions—which took down with it all main stage acts but one and led to the fest offering refunds for the day—New York City-based Panorama Music Festival, this year July 27-29, brought more than a dozen brands to Randall’s Island Park with the goal of engaging millennial […]