Archive

Tag: influencers

  • B-to-C Events

    Frank’s RedHot Offers Tips for Heating Up Your Social Media Engagement

    Social media has evolved from an amplifier to a digital event platform for many experiential brands amid COVID-19, an opportunity to reach audiences and push messaging out in creative ways. Digital engagement is a key component of Frank’s RedHot’s overall marketing strategy designed to capitalize on relevant cultural moments throughout the year—like the Super Bowl. […]

  • American Horror Story: 1984 Experiential
    B-to-C Events

    ‘American Horror Story’ Superfans Go Camping, ’80s-Slasher-Film-Style

    In its first-ever overnight activation, FX recreated the summer camp setting of “American Horror Story: 1984,” the series’ ninth season and homage to ’80s slasher-horror films, on a 110-acre property deep in the canyons of the Santa Monica Mountains. Dubbed “Camp Redwood,” the immersive theater-based experience took place, naturally, on Friday the 13th, a few […]

  • Jaybird Designs Glamping Experience in Glacier National Park for Fitness Influencers
    B-to-C Events

    Jaybird Designs Glamping Experience in Glacier National Park for Fitness Influencers

    To support the launch of earbud company Jaybird’s latest true wireless headphones, Jaybird Vista, the brand designed a three-day experience, July 30-Aug. 1, for fitness influencers, athletes and wellness experts at Montana’s Upper Canvas Glamping Resort near Glacier National Park. The invite-only event included morning altitude runs through picturesque mountain climbs, an afternoon of river […]

  • Instabeach and Instaskate: Seasonal Events for Instagram’s Community of Creators
    B-to-C Events

    Instagram Builds Creator Community with Seasonal Events for Emerging Talent

    Three years ago, Instagram began activating seasonal events that bring together the platform’s community of emerging talent in an effort to support their business goals, celebrate Instagram and create spaces that encourage group content creation. Instabeach is the annual summer kickoff event held in July (this year, July 16 at Gladstone’s in Malibu, CA), and […]

  • In its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors
    B-to-C Events

    In its Third Year, Behr’s Color of the Year Event Leverages the Great Outdoors

    Color inspires design and, in the case of Behr, it inspires live events. For the third iteration of its Color of the Year campaign, the brand immersed 20 design and lifestyle editors and VIP partners in its 2020 color, a meadow-inspired hue, “Back to Nature,” with an overnight retreat to explore ideas and recharge. Held […]