HP Archives - Event Marketer

Posts tagged with ‘HP’

July 6, 2020

Content and Gameplay Collide with OMEN’s Virtual Esports Event

Combining esports, music, fashion and skating, HP’s Omen partnered with contemporary fashion and streetwear platform Hypebeast to host the first Omen Underground on June 24, a virtual livestream event that explored how gaming has “transcended its historic boundaries into the wider world of contemporary culture.” The event featured a live dj set, a Hypetalks panel...

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May 4, 2020

How to Elevate Your Event’s Sustainability Plan from Add-on to Strategy

How sustainability was built into the framework of HP’s Reinvent forum Sustainability is part of the company ethos at HP Inc. From its supply chain to operations to environmental initiatives to products, sustainability is woven throughout the corporation, and, naturally, it is woven throughout the brand’s events, too. At HP Reinvent 2019, the annual flagship...

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November 21, 2018

Highlights and Insights From our Inaugural Conference for Esports Marketers

Esports is on pace to outpace the NFL, according to a 2018 study by PricewaterhouseCoopers. Goldman Sachs predicts it will at least reach a comparable size to the NFL by 2022. But despite its growing scope, popularity and its legions of passionate fans, for many brands, esports is still a mystery. This October, Event Marketer...

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