HP Archives - Event Marketer

Posts tagged with ‘HP’

November 21, 2018

Highlights and Insights From our Inaugural Conference for Esports Marketers

Esports is on pace to outpace the NFL, according to a 2018 study by PricewaterhouseCoopers. Goldman Sachs predicts it will at least reach a comparable size to the NFL by 2022. But despite its growing scope, popularity and its legions of passionate fans, for many brands, esports is still a mystery. This October, Event Marketer...

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August 15, 2018

Inside Panorama 2018: Digital Art, Gaming and Glitter

Despite an early closure Friday afternoon due to weather conditions—which took down with it all main stage acts but one and led to the fest offering refunds for the day—New York City-based Panorama Music Festival, this year July 27-29, brought more than a dozen brands to Randall’s Island Park with the goal of engaging millennial...

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April 4, 2018

HP and Intel Put Their Art-Inspired Tools in the Hands of Creatives at SXSW

In a one-day engagement blitz, HP and Intel on March 13 set out to convert the creatives attending the interactive festival at SXSW into users of the Z suite of HP products, powered by Intel technology, with the Digital Artistry House experience. The brands took over Austin restaurant Icenhauer, transforming the century-old building on Rainey...

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