Posts tagged with ‘Ford’
Training Day: How Intel, Ford and Nestlé are Elevating Event Staffer Roles
By the time an event, exhibit or activation has come to fruition, most event marketers have crossed every T and dotted every I. Or so they think.
Augmented Reality: Ford’s Tech Gives Car Enthusiasts a Virtual Peek Under the Hood
Ford’s exhibit at the 2017 North American International Auto Show, which took place in Detroit earlier this year, dazzled attendees with an augmented reality experience that gave them an X-ray-like look at the technology under the hood of three of its cars—without having to wear headsets. Through the “magic” of AR, the cars appeared transparent...