Tag: Experiential Marketing Agency

To change the perception that Scotch is enjoyed most often in intimate settings and leather armchairs, The Glenlivet deployed its alcohol sampling pop-up Dram Room, designed to show consumers how the product is for all palates and all occasions. The multisensory experience is activating at food and wine festivals and Taste of the Nation events […]

To mark the completion of a three-year, $35 million redesign, Irvine Marriott relaunched its coastal-themed hotel in Irvine, CA, not with a ribbon-cutting, but with an event series that offered a multisensory journey into the guest experience. Called Studio Irvine, the three events each focused on a tenet of the Marriott brand—Studio: Taste, held on […]

One way to get people revved up about a car is to get them behind the wheel. That’s one of the core tenets of BMW’s Ultimate Driving Experience, which, after a hiatus last year, hit the road April 13-23.

Social media is ubiquitous in experiential marketing, with social media impressions a key metric for marketers. But with the rise of this attendee-driven amplification channel has come hard lessons in letting go—that, unlike photo activation booths, brands can’t always control the visuals or the messages shared.

To bring its The Life Deliziosa campaign to life, Sanpellegrino Sparkling Fruit Beverages activated an Italian-inspired citrus grove experience in New York City. The Grove was open for six hours each day and offered sampling, lounging and activities.