Archive

Tag: experience design

  • How Twitter Blended Education with Entertainment at the 2019 NewFronts
    B-to-B Events

    Twitter Woos NewFronts Advertisers with Surprise, Delight and Design

    It’s no secret that Twitter attracts influential audiences, but to show advertisers how its platform provides opportunities to connect with those groups when they’re most receptive, the brand participated for a third consecutive year in the Digital Content NewFronts in New York City. In addition to debuting its slate of live and on-demand video offerings […]

  • Inside the High West Whiskey Run Mobile Tour
    B-to-C Events

    How High West Whiskey Honored Utah Rail History with a Portable Saloon

    High West whiskey kicked off its first-ever multi-city mobile tour, the High West Whiskey Run, on Feb. 6 at the base of Park City Mountain Resort in Utah during the 2019 FIS World Championships snowboarding and ski event. The tour’s centerpiece: a caboose train car that converts into a bar and bears an aesthetic modeled […]

  • CES 2019: Twitter Commons Returns with Texture and a Business Message
    B-to-B Events

    CES 2019: Twitter Commons Returns with Texture and a Business Message

    For a fifth year, Twitter created an oasis of connection at The Cosmopolitan in Las Vegas during CES with Twitter Commons, where the brand’s partners and clients could hold meetings, sip on artisanal coffees and, quite simply, escape. The Twitter Commons theme this year leaned heavily on a business message geared toward brands and agencies […]

  • 10 Experience Design Trends from CES 2019
    B-to-B Events

    Nine Experience Design Trends from CES 2019

    As the first major show of the year, CES serves as a barometer for the experiential marketing industry, offering clues on the kinds of budgets, builds, technologies and design styles marketers can expect to see across events over the year. While foldable phones, rolling television screens and futuristic transportation modes made national headlines, the spheres, […]

  • In The Pantone Pantry by Tribute at Art Basel, Consumers Explore the Color of the Year
    B-to-C Events

    In The Pantone Pantry by Tribute at Art Basel, Consumers Explore the Color of the Year

    Art Basel Miami Beach is known for celebrity attendees and a menu of invite-only, brand-sponsored soirees. Marriott’s Tribute Portfolio brands and partner Pantone created a decidedly consumer-friendly experience as together they revealed Pantone’s Color of the Year, Living Coral, during the festival with a pop-up Instagram museum-style installation called The Pantone Pantry by Tribute Portfolio. […]