Tag: experience design

It’s been a year of firsts for many brands and their shows, and for EM it was no different. Our 18-year-old Experiential Marketing Summit pivoted not once, but twice in the wake of COVID-19 before moving fully virtual for the first time in its history. In the end, thousands of industry attendees converged on an […]

In an effort to raise awareness for the experiential industry as a potential career path for college students, Event Marketer, MAS and Sephora teamed up for the 2020 Brand X Challenge experience design competition.

Our curated list of hidden gems for the inquisitive event marketer Our “Experiential In” series returns as we explore popular event destinations and mine our sources for unexpected sites of interest and inspiration. From craft breweries to the World Chess Hall of Fame, to, as you’ll see below, a lively chat with Tommy the Otter, […]

Exclusive merchandise is what draws attendees to ComplexCon Long Beach each year, so it makes sense that many sponsors design their booths to push product. But with a young demographic to engage and plenty of downtime during the convention, Reebok this year went all-in on the experiential components of its booth in addition to offering […]

To experience hype culture in its most concentrated form, EM went to ComplexCon, an annual curated streetwear marketplace, culture festival and art experience in Long Beach, CA, from Nov. 2-3. More than 200 brands and artists set up shop for an audience of streetwear enthusiasts hoping to grab the latest sneaker drops, check out apparel […]