Tag: EventMarketer

When Marriott International acquired Starwood Hotels & Resorts Worldwide in 2016, the number of brands under the hospitality giant’s umbrella grew to 30. It has since proven to be an advantageous move, but the expansion also meant that it would be more difficult for consumers and employees alike to identify the unique personality and value […]

To highlight its transcontinental routes in an unconventional way—a delicious one, one might argue—JetBlue took its “New York’s Hometown Airline” tagline to new heights by making deliveries of authentic, New York-style pizza via transcon flights from New York City’s John F. Kennedy Airport to LAX. The promotion, dubbed “Pie in the Sky,” came as JetBlue […]

It’s official: summer festival season has begun. Brands looking to court younger consumers are coming out in droves, all vying to engage with an increasingly inundated demographic. One of the younger-skewing fests is Governors Ball, which claims that 42 percent of its 155,000-plus attendees in 2017 were younger than 25 years old. EM was there […]

For a second consecutive year, Twitter held a digital content NewFront to showcase its programming to key media buyers, brands and press. But for the social media titan, this year’s event, held April 30 at Terminal 5 in New York City, felt like a whole new experience. With a focus on video and live-streamed content, […]

Insights on pre-planning a meaningful, in-depth one-on-one meeting strategy Challenges in the pharmaceutical and healthcare business have prompted medical meeting organizers to re-think engagements at conferences and trade shows. Speakers at the Annual Global Pharmaceutical and Medical Meetings Summit in Philadelphia addressed issues that are facing event marketers in every business sector. One of the most […]