Tag: EventMarketer

Sports fans comprise one of the most passionate and powerful demographics in the world. It’s no wonder, then, that top brands consistently bring their A-game to their sports sponsorship activations. From non-endemic companies, like Barilla, to more predictable ones, like Budweiser, sponsors are finding clever ways to bring fans closer to the game, the athletes—and […]

Intel technologies touch a variety of industries, but to showcase how its innovations can transform schools, the brand built a mobile classroom of the future dubbed the Tech Learning Lab. The multi-city mobile tour kicked off on Oct. 16 with a visit to the Bronx Academy of Letters in New York City. Active until Dec. […]

To increase its presence in the U.S., Australia-based vitamin and supplement brand Swisse activated a destination for its “wellness warrior” target at Wanderlust 108, Sept. 9 in Brooklyn, NY, offering consumers a soothing lounge, garden and detox center. Wanderlust 108, a one-day event series as part of the larger Wanderlust festivals, is described as “the […]

Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,” it creates a natural opportunity for brands to infuse a little fun and engagement into the annual traditions. Entertainment platform Vevo last year hosted a Halloween extravaganza for employees that included a carnival freak show and plenty of engagement with […]

Traveling to a music festival is fun, but the quest to find nearby lodging? Not so much. For one sweepstakes winner, however, HomeAway, an online vacation rental marketplace, changed the game. During the first weekend of the Austin City Limits Music Festival at Zilker Park, this year Oct. 5-7 and Oct. 12-14, Austinite Zach Moses […]