EventMarketer Archives - Page 3 of 132 - Event Marketer

Posts tagged with ‘EventMarketer’

October 28, 2019

How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand

There’s nothing like a typo on a billboard to grab attention. To introduce itself to consumers as an alternative option within the crowded cell phone service marketplace, Visible, a low-cost service that utilizes Verizon’s network, ran several billboards throughout its headquarters city of Denver. The message read loud and clear: “Unlimited massages, minutes and data...

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October 21, 2019

Five Staffer Types Refreshing the Role of Brand Ambassador

Smart event marketers know that brand ambassadors can make or break an event experience.  Whether they are tasked with leading a sampling activation, describing the nuances of a product or service, or there to entertain with an engaging interaction, the brand ambassador role is an evolving and important one. We pulled up five recent events...

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October 14, 2019

Sneak Peek: What to Expect at Women in Events Week

Ladies, we’re a week out from Women in Events Week, our nationwide, multi-day program designed to connect, inspire and acknowledge women in event marketing. Are you ready? If you’re new to our program, the story began a decade ago when Event Marketer launched its Women in Events Special Report, an annual feature that over the...

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October 14, 2019

Eight Tips for Esports Marketing First-Timers

The number of non-endemic brands partnering with esports teams, players, leagues, venues and events has skyrocketed. In fact, The Esports Observer counted 76 sponsorship deals from non-endemic brands made just in the first quarter of 2019, a 145-percent increase from the fourth quarter of 2018 and a 95-percent increase year-over-year. In light of these stats,...

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