Tag: EventMarketer

General Mills brand Nature Valley has been a long-time partner of the National Parks Conservation Association (NPCA), but this year, for the first time, it took its message to the streets—literally. On Sept. 15, the brand activated miniature “parklets” in metered parking spaces in Boise, Portland, Seattle and San Francisco. The activations aligned with National […]

What do you get when the worlds of technology, media and entertainment collide? In the case of AT&T, you get SHAPE, a two-day immersive event that this summer transformed Warner Bros. Studios in Los Angeles into a high-tech campus for content creators, developers, tech professionals and enthusiasts. Attendees sat in on presentations by visionaries in […]

For Freedom. For Justice. For All. It’s the slogan non-profit Global Citizen operates under on its mission to end extreme poverty and “solve the world’s biggest challenges.” In the days leading up to the sixth annual Global Citizen Festival in Manhattan, Citi did its part to bring that mantra to life through advocacy-driven sponsorship activations […]

You don’t have to be an event professional to recognize that there has never been a more critical time to implement and adhere to a set of event safety and security protocols as there is today. In light of incidents like the recent Las Vegas attack, the deadliest mass shooting in U.S. history, we take […]

To promote its new series Snowfall,” FX Networks created a launch event that generated excitement for the first season of the show without promoting its sensitive subject matter—the crack epidemic that hit Los Angeles in 1983. To do that, the activation focused on the rich tapestry of cultures represented in the show—from the drug dealers […]