Archive

Tag: event measurement

  • Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools
    B-to-C Events

    Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools

    Since the dawn of event marketing, one of the industry’s greatest challenges has been proving the ROI of live experiences. It’s something brands and agencies still struggle with today, but as the technology behind data collection tools advances, measurement strategies are progressing right along with it. Although it has collected basic attendee information for years, […]

  • data-stock
    B-to-C Events

    Study: Event Marketers Make Some Shifts for 2019 in What They’re Measuring and How

    There are some notable shifts in how marketers are approaching measurement this year. According to findings from the 2019 Measurement Benchmarking Report, consumer marketers are relying more on at-event data collected by staff using tablets with registration software than they did last year. The results show 61 percent of consumer marketers will use these at-event […]