Tag: event measurement

There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. Ratings, streams, clicks, opens and impressions can seem like daunting metrics to compete with. But there are countless ways to measure the impact of events and collect compelling data that proves how […]

Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in August to gather intel on how event measurement tools and strategies are being employed. Most of respondents reported that they’re benchmarking against year-over-year data (80%), followed by historical data (67%), while lead generation and attendee satisfaction serve as top measurement tactics. (Look […]

In the early days of the pandemic, event marketers scrambled to replace their physical events with virtual ones without much strategic insight as to exactly how to measure the impact of their efforts. Flash-forward to the present and the industry is taking full advantage of the data-rich environments virtual events provide by measuring their effectiveness […]

A new kind of metric worth adding to your measurement toolkit Measuring the value of live events has traditionally entailed gauging dwell times and throughput, but a proprietary framework developed by Harvard Business School professor Thales Teixeira wants marketers to focus on a different metric: quality of attention. Teixeira, who studies the “economics of attention,” […]