Tag: event measurement

As the official U.S. media partner of the EMMC, Event Marketer will continue to roll out event measurement education, research and peer-to-peer initiatives for corporate event marketers working across business events, trade shows and consumer activations.

In our latest quarterly event measurement chat with our partners at the Experiential Marketing Measurement Coalition, we discuss the unique challenges for event organizers around measurement and creating value for both event attendees and sponsors. Previously live on LinkedIn, we were joined by Dax Callner, founder and board president of the Experiential Marketing Measurement Coalition, and […]

If you organize events with exhibitors or sponsors, whether it’s a trade show, corporate conference, or consumer festival, you already know the uncomfortable truth: success isn’t judged by a single audience. You’re accountable to three. Attendees. Sponsors. And your own organization.

Event Marketer is an exclusive partner of the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here.   By Matt Sincaglia, Board Member, Experiential Marketing Measurement Coalition […]

With Q1 in the rearview mirror, it’s worth examining the state of b-to-b events and where they’re going in the year ahead. So we compiled data from Bizzabo’s 2025 State of Events and Industry Benchmarks, MPI’s Q1 2025 Meetings Outlook Report and Splash’s 2024 Outlook on Events to find out where b-to-b event profs stand […]