event marketing Archives - Page 99 of 110 - Event Marketer

Posts tagged with ‘event marketing’

May 3, 2017

It’s the Winners List… Results from the 2017 Ex Awards

The world’s largest recognition program for experiential marketing Congratulations to the winners of the 2017 Ex Awards across all 26 categories spanning every type of brand experience. The winners were announced by the founders of Event Marketer at a gala (the event industry’s “Golden Globes”) on May 3 at the Experiential Marketing Summit at Chicago’s...

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May 2, 2017

How Buick Engaged Fans at the NCAA Final Four Tournament

To capture the attention of younger and affluent audiences, Buick activated several experiences designed to entertain and eliminate pain points for fans at the NCAA Men’s Final Four college basketball tournament, March 31 to April 3 in Phoenix, AZ. The program included a large-scale activation at Fan Fest and a city-wide Grab-A-Buick ride program. It...

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May 1, 2017

School Bus Food Truck Sampling Drives Enjoy Life Foods’ Allergy-Free Messaging

Enjoy Life Foods, which makes allergy-friendly food products, conducted a study several years ago that found that consumers with food allergies or concerns about ingredients are 137 percent more likely to purchase products if they’ve sampled them first. It’s why the brand has embraced sampling tours and in March launched its latest one—a 28-week tour...

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April 28, 2017

Coachella 2017 Roundup: Experiences in the Desert

Ahhhh… Coachella. It’s the hottest ticket in April taking place in the desert oasis of Indio, CA. Aside from the A-list musical talent and scenery, the festival has spawned fashion movements and is prime real estate for celebrity spotting. It’s also a hotspot for brand activation and ancillary events as marketers take advantage of the...

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