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Posts tagged with ‘event marketing’

August 25, 2017

Q&A: Viacom SVP Gives the Scoop on Comedy Central’s Colossal Clusterfest Event

The inaugural Colossal Clusterfest, held June 2-4 in San Francisco in partnership with Superfly, was Comedy Central’s first foray into the world of large-scale comedy festivals. Three days packed with more than 50 comedians, five stages and plenty of live music entertained attendees of all stripes, while killer brand activations inspired by Comedy Central’s programming...

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August 24, 2017

Otter Pops Combines its Classic Flavor Ice Brand with the Modern Tiny House Trend

Paying homage to its West Coast roots, the 47-year-old Otter Pops flavor ice brand, a Jel Sert Company product, has activated a beach bungalow-style tiny house sampling activation that is traversing Southern California through the summer season. The Otter Vibes Tour kicked off April 30 at the Walmart Supercenter Store in Lakewood, CA, and will...

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August 23, 2017

Honda Civic Tour This Year Features OneRepublic, Local Culinary High Notes

The Honda Civic Tour, the automaker’s annual concert event series now in its 16th year, in July hit the road once again, this time with headliner OneRepublic along with a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the band. But this tour, based on insights from the band and its lead...

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August 22, 2017

Six Tips for Reimagining B-to-B Events From the Offbeat C2 Montréal Conference

Acrobats and clowns perform between sessions. Brainstorming discussions are held in chairs suspended 30 feet in the air. A vintage Airstream trailer serves as a networking venue. Welcome to C2 Montréal, a three-day conference that aims to merge commerce and creativity by putting attendee connections at the center of the action. Held this year May...

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