event marketing Archives - Page 97 of 137 - Event Marketer

Posts tagged with ‘event marketing’

December 4, 2017

Banks’s Beer Tells it Like it is With a Snarky Advent Calendar Installation

British beer brand Banks’s on Dec. 1 launched a holiday campaign that replaces cheesy sentiments often associated with the season with tongue-in-cheek messaging designed to resonate with younger audiences. The effort, “Tells Christmas Like It Is,” combines the mindset of the graffiti artist and the gritty humor of its working-class roots with the traditional Christian...

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December 1, 2017

The Most Shareable User-Generated Content Campaigns of 2017

Extending the reach of your brand is the ultimate aim of any marketer, and when it comes to events, it’s a key part of measuring its success. After all, why aim to reach just attendees, when you have the chance to get in front of those attendees, but also their friends, family and other online...

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