Archive

Tag: event marketing

  • Dawn Celebrates 40 Years of Wildlife Rescues with a Grand Central Terminal Activation
    B-to-C Events

    Dawn Activates its Wildlife Rescue Campaigns with 3D Ducks, Shareable Experiences

    Dawn dish soap launched a new campaign celebrating its 40 years of wildlife programs that have rescued more than 75,000 birds and marine mammals affected by oil spills and environmental catastrophes with a press event and consumer experience in New York City’s Grand Central Terminal on July 19. The activation, designed to highlight four decades […]

  • 'Shark Week' Experiential: Upcycled Shark Installations, Cleanups and Jaw-Chomping
    B-to-C Events

    ‘Shark Week’ Experiential: Upcycled Shark Installations, Cleanups and Jaw-Chomping

    Discovery’s “Shark Week” program celebrated its 30th anniversary as the must-watch TV event of the summer, July 22-29. Strategies for driving tune-in to the programming have run the experiential gamut over the years, from a Fin Fest shark-themed festival in L.A. to guerrilla-style stunts involving half-bitten surf boards dropped on Australian beaches. This year, Discovery […]

  • Sleepover Activations: Five Keys to a Successful All-Nighter
    B-to-C Events

    Five Keys to a Successful Sleepover Activation

    Tips, tricks and techniques for “getting into bed” with consumers   Imagine winning tickets to watch your team compete in the Super Bowl. Or being submerged in a submarine with scientific researchers you watch on television religiously. Or winning a dinner at your favorite restaurant for you and three of your closest friends. All that […]

  • CBS Interactive Hosts a ‘Miami Vice’-Themed Rooftop Event at E3
    B-to-B Events

    CBSi Hosts a ‘Miami Vice’-Themed Rooftop Event During E3

    The gaming community is a creative and quirky one, so brands aiming to make an impact need to align with that mindset by producing experiences to captivate the distinctly imaginative demographic. With that point in mind, CBS Interactive (CBSi), the corporation’s online content network for information and entertainment, created a playful, “Miami Vice”-themed rooftop event […]

  • MINI Drives a Micro Mobile Tour in New York City for Local Nonprofit Sing For Hope
    B-to-C Events

    MINI Creates ‘Mini Extensions’ on an Annual Fundraiser with a Tour, Sponsorship

    In the experiential marketing world, summer is mobile tour season. And while many brands are hitting the open road on journeys across the country, MINI in June took a decidedly hyper-local approach to a mobile tour as part of a cause-marketing program benefiting New York City’s Sing For Hope and its annual fundraiser for arts […]