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Posts tagged with ‘event marketing’

April 20, 2017

420: Take the High Road With These Strategies for Executing Cannabis Events

For many people, April 20 is just another day. But for cannabis enthusiasts, it’s the most wonderful time of the year—a time to grind, roll and puff in celebration of marijuana’s unofficial holiday. For years, theories on exactly how April 20, or “420,” came to be associated with pot have been floating around, although a...

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April 19, 2017

Photo Tour: Overhead Booth Elements at the New York International Auto Show

A spin through the opening days of the New York International Auto Show (NYIAS) revealed shiny new cars in every size, shape and color imaginable, from sleek sports models and sedans to sturdy SUVs and rugged trucks. But above the vehicles, an array of eye-catching brand imagery caught our attention as well. These colorful design...

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April 19, 2017

Advance Auto Parts Carves Out a Tour for DIY Millennials

For the past four years, Advance Auto Parts has targeted automotive do-it-yourselfers with a mobile tour hitting store events and outdoor festivals. This year, the brand has rolled out fresh engagements for its perennial program plus a whole other tour to target millennials. The 10-month Restoration Tour kicked off on March 10 at Daytona Bike...

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April 18, 2017

Bosch’s Power Tour Hammers Home Job Site Safety

It’s not often that industry betterment serves as the primary motive behind a brand activation, but Bosch is leading the way with a mobile tour aimed at increasing job site safety. Following the success of its 2016 Power Tour, the brand hit the road again with two vehicles in early April and will bring expert-led...

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