Tag: event marketing

Breaking down gender constructs is no easy feat, but thanks to companies like Gillette and digital media brand Fatherly, progress is being made. The brands recently teamed up for a Father’s Day pop-up gallery experience in New York City where a panel of experts explored fatherhood and the rethinking of masculine “norms.” The experience, dubbed […]

As the third-busiest train station in North America, you wouldn’t describe Grand Central Terminal in New York City as “silent.” But Pella made it its mission to change that by leveraging the station’s Vanderbilt Hall as a testing ground for its Lifestyle Series of noise-insulating wood windows and patio doors. Pella activated a pop-up home […]

We all say it: Summer goes by too quickly. So, L.L. Bean this summer is activating experiences designed to help consumers create and savor the moments—and, naturally, spend more time outdoors. The brand’s new fully integrated “S’more out of Summer” campaign involves pop-up campsites in cities across the country, activations at community events, digital extensions, […]

Experiential marketing is an industry that has always skewed female. It’s not unusual to find entire event departments that are staffed and run by women. Yet despite this unique gender bias across many brand organizations and agency teams, woman-owned agencies are still few and far between. Indeed, while many of the 100 agencies on Event […]

C’est fini! The 2019 Cannes Lions International Festival of Creativity is a wrap, and we’re back stateside (a lot less sweaty and bit sun-kissed) and eager to share what we saw. A key insight from our three days on-site: High-level meetings and networking often take precedence over experiential activations at this event. So, brands that […]