Posts tagged with ‘event marketing’
CMA Fest: Four Ways Chevy Connected With Festivalgoers
Longtime CMA Festival sponsor Chevrolet was back in Nashville once again this year with a truckload of vehicles and event marketing initiatives that spread over four days, from June 8 to 11. The automaker sponsored two of the festival’s main stages, one in Walk of Fame Park in the center of town and the Chevrolet...
Photo Tour: A Day at the Walmart NW Arkansas Championship
Walmart, the retail giant known for everyday low prices, in Northwest Arkansas is known for something else: the Walmart NW Arkansas Championship Presented by P&G. The tournament, a stop on the LPGA Tour, brings top-notch female golfers to Rogers, AR, to compete for a $2 million purse. And it’s also a chance for Walmart to...
Lancôme’s Pop-up Tour Lures Millennials With Facial Recognition Technology
As an 81-year-old company, Lancôme may not be the first brand young millennials think of when they’re seeking new makeup products, but the brand is on its way to changing that perception with its first-ever pop-up tour aimed at the next generation of beauty buffs.
Nokia Unveils a Virtual Reality Experience at Cannes Festival of Creativity
Nokia Technologies hit the Cannes Lions International Festival of Creativity with what its cmo Rob Lebras-Brown calls a “perfect marketing storm”—a virtual reality experience that showcased its new suite of digital health products and the viability of VR itself as a marketing platform.