Tag: event marketing

In celebration of the 20-year anniversary of the Pathfinder landing on the “Red Planet,” the Kennedy Space Center has launched the Summer of Mars Experience Tour, which in July and August is traveling along the East Coast with a Mars Rover concept vehicle and high-tech interactives. The tour ties in with the Summer of Mars […]

S.Pellegrino on June 29 and 30 hosted culinary events on New York City’s Pier 46 to celebrate the 2017 edition of its Taste Guide, an online destination that explores U.S. cities through the eyes of chefs and local food experts. While the tasting menu featured dishes such as ceviche, avocado sushi and beef tartare, through […]

In the consumer activation space, partnerships with celebrity chefs can not only help generate buzz for events, they can use their “expert” status to legitimize marketing messages.

Wrapping up a year-long launch campaign, Tru by Hilton, the new midscale brand of Hilton Hotels & Resorts, celebrated the grand opening of its first location in Oklahoma City, OK, with a community-driven program that packed a playful punch. Held on May 25, the event attracted key stakeholders within the company and the market including […]

Leveraging demographic and psychographic insights to influence customers’ purchasing habits is nothing new to the event marketing game. But the rise of neuromarketing, a field of research that studies consumers’ cognitive and sensory responses to marketing stimuli, is challenging the status quo.