Posts tagged with ‘event marketing’
Six Esports Marketing Insights from Gillette’s Global Sports Director Greg Via
Gillette has a long history in sports marketing, dating back to an exclusive sponsorship of the Major League Baseball World Series… on radio. Fast forward to the present, and things have certainly evolved. In recent years, Gillette has stepped up its esports marketing efforts, including sponsoring ESL’s Intel Extreme Masters World Championship and naming League...
How a Football Partnership is Helping Associated Bank ‘Bring Experience Back to Banking’
The Green Bay Packers and Wisconsin-based Associated Bank go way back—a century, in fact. Serving as the team’s official bank since 1919, the brand has found clever ways to connect with fans and boost its brand over the years, like selling Packers tickets out if its teller windows. Now, the historic partnership has reached a...
adidas Celebrates Street Culture with a Beastie Boys Exhibit at Beyond the Streets
When the Beyond the Streets graffiti exhibition (BTS) launched in the summer of 2018 in Los Angeles, show curator Roger Gastman worked closely with lead sponsor adidas to highlight the connection between street art and skateboarding, and to celebrate all things street culture. The three-month expo quickly caught fire, prompting Gastman and adidas to begin...
Music Festival Activations: Inside Kia and SiriusXM’s Human Car Wash
If there’s one consistent theme at summer music festivals, it’s sweat. So, to ameliorate that pain point for EDM festival attendees, SiriusXM teamed up with Kia on a human car wash. (…Working at the car wash, yeah…) The Kia Soul Station Powered by SiriusXM activated in May at Sunset Music Festival in Tampa, FL; in...